News

  • A rendering of the University of Pittsburgh Medical Center's new tower design that includes a subtle decorative pattern on the glass facade.
    5 Myths About Bird-Friendly Design

    Protecting birds is about more than stickers on a window—but it’s also a relatively straightforward sustainability goal. Do any of these common misconceptions sound familiar?

  • Feather Friendly film (a vinyl film with a dot pattern) installed on McCormick Place glass
    Bird Strikes Drop by More Than 95% at McCormick Place After Bird-Safe Film Installed (NBC Chicago)

    Since bird-safe film was installed on the building’s windows last summer, collisions into the mostly glass structure are down over 95% during the recent fall migration compared with previous seasons, the Field Museum said.

  • New Methods, Designs Aim to Cut Down on Bird Strikes (CBS News)

    According to experts, up to a billion birds die every year from flying into buildings and skyscrapers – distracted by lights or reflections, or unaware of the hazards posed by glass. But some architects are using new bird-friendly glass in their construction, while public-awareness campaigns are having a dramatic effect on creating safer environments for migrating birds. Correspondent David Pogue reports.