North American Zoos Install BCPA QR Code Decals

The Bird Collision Prevention Alliance (BCPA) has developed and produced a vinyl film decal with a scannable QR code redirecting to stopbirdcollisions.org. The design of the decal (featured below) was created to encourage conservation action whether placed on treated or untreated glass.

The aim was for the first production of this resource to go to a group of organizations with existing bird-safe retrofits, aligned goals, a large and curious audience, and a direct line of communication with the BCPA for feedback. The BCPA fortuitously connected with The Association of Zoos and Aquariums’ (AZA) Saving Animals From Extinction (SAFE) program for North American Songbirds (NAS) and offered to provide interested AZA SAFE NAS organizations with free decals for their buildings.

Feather Friendly generously produced 1,000 decals free of charge for the BCPA to distribute. Since March 2026, 500 decals have been distributed across almost 50 participating organizations from AZA SAFE NAS and are continuing to be installed in zoo facilities across North America. We have included a small gallery highlighting a few of these installations below.

Examples of Installations at Participating Zoos

At ZooAmerica in Hershey, Pennsylvania, the decals have been installed on the retrofitted glass outside the river otter exhibit. (Photo provided by Ann E. Holzman)
At Assiniboine Park Zoo in Winnipeg, Manitoba, Canada, decals have been installed on one of the polar bear viewing windows that has been treated with Feather Friendly dots. (Photo provided by Assiniboine Park Zoo)
The Virginia Living Museum in Newport News, Virginia, has installed 6 decals. They have received good feedback about the decals and many people have commented on how helpful the info is when they use the QR code. (Photo provided by Deanna Orr)
Another decal location at The Virginia Museum. They have placed decals to be mirrored on the inside and outside of the glass as there are guest spaces on both sides. (Photo provided by Deanna Orr)
Tracy Aviary in Salt Lake City, Utah, has applied decals in two places, and are in the process of selecting three more locations. One of the locations, the Gratitude EcoLab, used to receive a lot of questions about the Feather Friendly, but now people are scanning the QR Code. (Photo provided by Jessica John)
Lake Superior Zoo in Duluth, Minnesota, has installed decals on their brown bear exhibit. (Photos provided by Erin Tone)
Cincinnati Zoo in Cincinnati, Ohio, has placed the stickers on the kookaburra, manatee, crocodile, and lemur exhibits. (Photo provided by Kimberly A Klosterman)
Erie Zoo in Erie, Pennsylvania, has installed the decals on treated windows to help guests learn why the glass treatments are there. The lead veterinary technician at the Zoo, Ashley Kuhn, has found that the material is holding up well in Erie weather so far and that the decals were easy to install. (Photos provided by Ashley Kuhn)
Dakota Zoo, Bismarck, ND (Photo provided by Allison Malkowski)
Lion Country Safari Roads, Tallahassee, Florida (Photos provided by Ashleigh Kandrac)

With 500 remaining decals and the hope to produce more, the BCPA envisions broader distribution of this resource in the future. If you or your organization would be interested in utilizing this resource, please email us at birdcollisionprevention@gmail.com. We are not currently distributing this resource to the public, but communications of interest will help determine future direction in the production and distribution of these decals.

Acknowledgements

We would like to acknowledge and thank the BCPA Communications Team for working together to design and develop this resource. We also extend our heartfelt thanks to Sara Hallager and Joe Smith, co-chairs of the AZA SAFE NAS program, for facilitating this collaboration. Thank you to Paul Groleau and Feather Friendly for your generous contribution of materials, without which this project would not have happened. Finally, thank you to all participating organizations for making this effort to educate your visitors on the dangers of bird-glass collisions!

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